But for a while, the organisation's digital presence told a different story.

"I'd built the site myself on WordPress," Beth says. "It did the job, but I knew it looked like what it was. And when your audience are young people going through something really hard, the last thing you want is for the first impression to be that you're not quite the real thing."

A first encounter

Beth found the Impact Optimiser a couple of years before she and Few and Far ever worked together formally. She isn't entirely sure how she came across it, but what she took from it stuck.

"It was just so valuable," she says. "Easy, quick wins I could actually go away and do. It didn't feel overwhelming."

She kept in touch with Col and Tom on and off over the years that followed. She knew she wanted to work with them. The budget just wasn't there yet.

The email that changed things

When Few and Far launched a discounted Nurture Programme offer tied to their B Corp certification, Beth didn't hesitate.

"I replied straight away," she says. "The B Corp thing mattered to me. It wasn't just about the discount - it was confirmation of everything I'd already felt about them."

Taking it to the trustees was the next step. Tom helped Beth put together a proposal, pulling in examples of how other charities had used the Nurture Programme and what they'd got from it. The transparent pricing model did a lot of the heavy lifting.

"We got quotes from other suppliers," Beth says. "They were all two or three times more expensive. The pricing just made sense, and because it was fixed, the trustees could see exactly what they were agreeing to."

The proposal was approved without significant pushback. And so the year began.

What Nurture actually looked like

Beth had expected support with the website. What she got was something bigger.

From the very first call, Col and Tom arrived prepared - they'd already reviewed the site and came with observations, questions, and ideas. Beth had always come to calls with a list of issues to work through. Now someone was meeting her there, and then going further.

"They were just so passionate, especially about accessibility," she says. "And they spotted things I hadn't seen. The journey for someone trying to find a meet up had dead ends. There was so much text. It wasn't doing what it needed to do for the people who needed it most."

Over the year, the work extended well beyond design and development. Beacon CRM was implemented and linked to Mailchimp, giving Let's Talk About Loss a proper system for onboarding volunteers and staying in contact with beneficiaries. The website stopped being just a website.

"Participating in the Nurture Programme with Few and Far has been brilliant," Beth says. "Col and Tom have been incredibly generous with their time, skills and advice, and have made huge improvements to our website. In particular, their commitment to accessibility and inclusivity has been really impressive, and I feel much more confident in our website now."

"Everything they've given us through the Nurture Programme," she adds, "we've received back tenfold."

What's changed

The impact has shown up in ways Beth hadn't fully anticipated.

Volunteer enquiries have gone from roughly one a month across 2024 to around five a month now. The new site isn't just reaching more people - it's reaching people who want to get involved.

New user numbers are up too. In the first quarter of this year, Let's Talk About Loss saw 16,000 new users on the site - compared to 13,000 in the same period last year. The homepage, which has been redesigned as part of the work so far, had 4,200 views between January and March, up from 3,000 in the same window the previous year.

Meet up numbers have stayed the same - but that's a strategic decision, not a sign of stagnation. Let's Talk About Loss made a deliberate call not to start new meet ups while the infrastructure was being built properly. The groundwork is in place. The growth will follow.

Funders have started paying attention too. Conversations are underway - Beth is cautious about getting ahead of them, but the fact that people are approaching Let's Talk About Loss, rather than the other way around, is a shift worth noting.

The team behind it

Part of what made the year work, Beth says, was simply how the Few and Far team showed up.

"Everyone has just been so kind. From day one it felt like an extension of my own team, not an external supplier. They genuinely cared about helping us, not just delivering work."

The B Corp certification, when it came through, felt like a public confirmation of what she'd already experienced privately.

"It's a showcase of exactly how wonderful they are," she says.

What comes next

As the Nurture year draws to a close, Let's Talk About Loss isn't stepping back from the relationship - it's stepping forward.

Few and Far have offered Beth a pro-bono creative storytelling project for 2026, and she's delighted to be continuing into it.

"I'm just so glad to carry on working with them," she says. "The organisation is growing from strength to strength. And I feel like we've only just got started."

Starting somewhere: Let’s Talk About Loss’ first year with Few and Far