Which is fine right up until it isn’t, and on a health charity’s site it really isn’t, because the people who need it most are so often the ones the rest of the web quietly forgets.

So with Eczema UK we didn’t treat accessibility as a quick pass to do at the end. It went in from the very start as it always does. They approached us wanting an accessible site, but a fair bit of what ended up in there, the reduced motion, the light and dark modes, was us going that bit further than we were asked. Because once you start designing for the people who normally get left out, it’s genuinely hard to stop at the minimum.

For people who don’t use a mouse

Plenty of people never touch a mouse. Some can’t, and instead they get around entirely by keyboard. Others rely on a screen reader to read the page out loud to them. Both were front of our minds the whole way through, when it came to considerations around such a content-heavy website.

For keyboard users, the tab order moves through the page in an order that actually makes sense, with the right tags behind everything, and there’s also a 'skip to content' link so you’re not forced to traverse through the navigation every single time on each page you visit.

Accessible website design: how to build for everyone