Colin Grist, Creative Director at Few and Far said:

"The ADHD Foundation talks about thinking differently, and we needed their brand to do exactly that. Their previous brand lacked cohesion and didn't embody their purpose-driven, heroic nature. We saw an opportunity to create something that truly represents their position as disruptors and change-makers in the neurodiversity space."

Our personality analysis revealed a fascinating mix: 70% Hero, 20% Sage, and 10% Explorer. That's a powerful combination that called for a visual identity with strength, wisdom, and a healthy dose of courage to forge new paths in neurodiversity advocacy.

The umbrella, reimagined

If you've ever spotted those colourful umbrella installations in places like Heathrow Airport or even the streets of Aberdeen, Manchester and the Isle of Man, you've seen the Foundation's iconic Umbrella Project in action. These vibrant canopies have become powerful symbols of neurodiversity worldwide.

The challenge? The umbrella in their branding wasn't living up to this brilliant initiative.

Our solution was a completely reimagined logo featuring a top-down umbrella view - creating a distinctive symbol that connects better with their nationwide installations, while working consistently across all their digital and physical touch points.

"We wanted to honour the powerful symbolism of the umbrella while creating something more distinctive and consistent. The top-down umbrella perspective creates a unique icon that's both recognisable and versatile. It's a perfect visual representation of how the Foundation shelters and uplifts the neurodiverse community."

More than just a pretty face

This transformation goes way beyond just looking good. The new website completely rethinks how people interact with the Foundation's resources and services. Their previous site was struggling with limited functionality, scattered information, and users often couldn't find what they needed – even when it was there.

The new site comes packed with:

Accessibility features built specifically for neurodiverse users
Real people in their imagery, showing the diversity of those they support
Smart search that actually helps you find resources
FAQs that answer those questions everyone keeps asking
Bookings made simple for services and training
Clear paths for different visitors (whether you're a parent, teacher, or health pro)
Resources neatly organised by topics

Putting humans at the heart

Perhaps the biggest shift in the rebrand is its focus on people. The old identity was heavy on abstract concepts and blue tones, but light on showing the diverse individuals the Foundation serves.

Tom Howcroft, Head of PR and Fundraising stated:

"This isn’t just a rebrand — it’s a complete shift in how we connect with the world. We’ve put people at the heart of everything: from accessible content to powerful storytelling. It’s a platform that speaks directly to our community, and to anyone ready to think differently about neurodiversity."

The new brand brings people front and centre, with imagery shaped by the umbrella motif to create a distinctive yet inclusive visual language. It perfectly captures the Foundation's message that neurodiversity is about real people with unique strengths and challenges.

Breaking the mould

The ADHD Foundation doesn't mince words in their new brand manifesto: "We think differently about neurodiversity. We are an institution, but we are not outdated. We are leaders, not followers. We are change makers. We are disruptors."

This disruptive spirit runs through every aspect of the rebrand, from a bold colour palette that breaks free from the traditional blue, to umbrella-shaped human imagery and confident, clear messaging.

Col stated:

"The Foundation deserved a brand as bold and distinctive as their mission. They're disrupting outdated narratives about neurodiversity, and their visual identity needed to match that energy. This wasn't about a surface-level refresh - it was about creating an authentic expression of who they truly are as pioneers and advocates."

What’s next?

As the ADHD Foundation rolls out this comprehensive rebrand, they're set to make an even bigger impact. Their new digital identity creates a solid foundation for growth, making their services more accessible while clearly communicating their leadership in the neurodiversity space.

This rebrand isn't just about a new logo or website, it's a statement that neurodiversity deserves to be celebrated, supported, and championed with the same level of excellence and innovation that defines everything the Foundation does.

For the 1 in 5 people who are neurodiverse, the new ADHD Foundation brand stands as a powerful message: thinking differently is essential for tackling our world's biggest challenges.

Strength in diversity: ADHD Foundation’s new digital identity celebrates thinking differently