Case study: Get Together Through Gaming (GTTG) and Leeds Mind

We co-created Get Together Through Gaming with Leeds Mind: a weekend Twitch marathon that raised thousands while opening up mental health conversations to a younger audience. The event pulled together local streamers, branded overlays, and a live totaliser on the event site. It amplified Leeds Mind’s reach to new communities in a way traditional fundraising struggled to do.

Measurement and reporting: what to track

To demonstrate impact and encourage future streams, track:

Total funds raised (and suggested breakdown of where money goes).
Number of donors / average donation value.
Peak concurrent viewers and average view time.
New supporters or mailing list signups attributed to the stream.
Social reach and engagement (shares, mentions).

By sharing this data with streamers they may be more likely to run future events for you.

If you want to explore new, creative ways of fundraising contact us today to find out how we can help you reach new audiences and level up your digital donations.

FAQs on Twitch for charities

Do you need to be a Twitch Affiliate to accept donations?
Yes, the built-in “Donate to Charity” button is available to Affiliate and Partner creators. However, streamers can still fundraise via external links (JustGiving pages, PayPal links) without affiliate status.

How does Twitch process donations for charities?
Twitch routes charity donations via PayPal Giving Fund. Donations are processed after payment fees and directed to the charity. Twitch states it does not take a cut of donations made through the charity tools.

How do I become a charity on Twitch?
Register with the PayPal Giving Fund and ensure your PayPal Business account is verified. Once PGF accepts you, you’ll appear in the list streamers can select in Twitch’s charity tools.

What is the Twitch donor dashboard?
Creators can view live donation totals in their Creator Dashboard and use widgets for overlays. Charities receive funds via PGF and will get reporting through their PayPal Giving Fund account and usual finance channels.

Are Twitch donations tax-deductible?
Tax treatment depends on donor country and charity registration status. In many cases, donations through PayPal Giving Fund are treated as charitable donations, but donors should consult tax guidance in their country or consult an accountant for specifics.

Can companies claim Twitch donations as a business expense?
Company donations’ tax treatment depends on local tax rules. Some companies can claim charitable contributions, sponsorships or marketing expenses depending on jurisdiction and how the payment is handled. Always consult a finance professional for tax advice.

How do I livestream for charity?
Pick a platform (Twitch, YouTube, Facebook), define a schedule and goal, prepare assets and overlays, recruit streamers, and promote heavily. Use pledge tiers or incentives to boost donations and make sure donation flows are set up correctly.

How to set fundraising tiers and goals on Twitch?
Set realistic, incremental goals (e.g., unlock an extra game at £500, public challenge at £1,000). Share a running totaliser on screen and remind viewers of the goals frequently during the stream.

Online fundraising through Twitch: a practical guide for charities