Helping people find your charity

Marketing to your existing audience is one thing, but how do you reach people beyond that? When someone Googles your organisation name it's likely you'll show up in the results, but what about searchers who have never heard of you?

We've created this simple checklist to help you assess your website's current discoverability position, plus what to do with the results. You don't need to know anything about SEO or AI optimisation to use this checklist. Just search, ask a few questions and see what comes up.

Audit how discoverable your charity is to users

Carry out a series of searches in both Google and AI platforms to identify if you feature in results for:

Branded search (your organisation's name)
Local search (the geographical area you operate)
Search by mission and cause type
Search by services available.

Once you've established how present your charity currently is in the results, our checklist will guide you on what to do next to boost your position.

A simple checklist for making your charity easier to find