In this video, we’ll provide a brief overview of Google Analytics 4 and introduce the key concepts that differ from Google Universal Analytics.

We also explain how to:

Access default reports
Access path explorations
User acquisition and location information
Advertising snapshots
Admin area and Setup assistants

A process for measurement

At this stage, you should be able to access and understand the activity of your users on your website using GA’s data, such as where your traffic is coming from or what pages are popular. This is something you can track long-term over the life-cycle of your website to keep your content relevant and your website performing at a high-level.

We’d recommend checking back in with your analytics around every 90 days, especially if you make substantial changes to your website (based on this lovely toolkit).

GA has a default view for your data over this period of time anyway, but also 90 days allows time for your changes to take effect and to have a good chunk of time to compare against.

Further reading

For further training on Google Analytics, check out this resource from our friends at Media Trust.

For more insight and strategies like this, check out our Websites Unlocked Toolkit which we created in partnership with Media Trust. This toolkit aims to help your organisation optimise your website with the latest low-cost tools and strategies, improving its accessibility and impact, and motivating your stakeholders to take action. 

Google Analytics 4: An overview and key concepts